How marijuana companies are building brand loyalty by selling seeds to consumers

Several cannabis companies have added marijuana seeds to their line of product offerings – even though the move, at first blush, might seem counterintuitive.

Why, for one, would marijuana companies want consumers to grow their own plants?

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Yet, there’s a logic here: Consider how people who grow their own vegetables also shop for fresh veggies at a grocery store or farmers market.

“Everybody who’s got a home garden during the spring and the summer grows tomatoes. But 98% of the tomatoes they buy are at a store,” said Carl Giannone, co-founder of Trade Roots, a cannabis company based in Wareham, Massachusetts, that sells seeds direct to consumers.

“If growing tomatoes makes them want to buy tomatoes, then I want to let them grow.”

An increasing number of companies are offering seeds thanks to a change in federal policy. The move can be profitable for some, while

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Several cannabis companies have added marijuana seeds to their line of product offerings – even though the move, at first… Continue reading
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