Tens of millions of people around the world have used vaping to help themselves quit smoking, and the main reason for that is because vaping is pleasurable in ways that other forms of nicotine replacement aren’t. People don’t just smoke cigarettes for the nicotine; they also smoke because they enjoy it. If the only reason why people smoked was to satisfy their nicotine cravings, smoking would have become extinct as soon as the first nicotine gum appeared on the market. Vaping works because it bridges the gap between smoking and traditional forms of nicotine replacement.