‘Air’ Tells Story of Nike Signing Michael Jordan

Sonny Vaccaro is a middle-aged, slightly overweight marketing manager at Nike’s ailing basketball division who frequents college games across the country in search of promising players to sign on with his employer. On his way back to Nike HQ in Beaverton, Oregon, in the lonely top-left corner of the United States, he often arranges a layover in Las Vegas to hit the casinos.

His routine is always the same. First, he makes money on sports betting. Then, he loses said money at the roulette table. How can Vaccaro be so good at one form of gambling but so bad at

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Sonny Vaccaro is a middle-aged, slightly overweight marketing manager at Nike’s ailing basketball division who frequents college games across the… Continue reading
The post ‘Air’ Tells Story of Nike Signing Michael Jordan appeared first on GrowCola.com. 

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