Alcohol consumption on the decline for Gen Z, studies suggest

It’s a social habit people have taken part in for generations, but according to new studies, people are leaving alcohol behind.

Recent studies show alcohol consumption among Generation Z (those born in the late 1990s to early 2010s) is on the decline.

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A report from Berenberg Research shows Gen Z drinks 20 per cent less per capita than Millennials when it comes to alcohol consumption.

Not to be outdone, the report also shows Millennials are drinking less than both Gen X and Baby Boomers.

A separate report from Australia’s University of New South Wales also backs up the trend worldwide, finding 44 per cent of those ages 18-24 are drinking less than older

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It’s a social habit people have taken part in for generations, but according to new studies, people are leaving alcohol… Continue reading
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