Principles and profit: Q&A with North 40 Cannabis owner Gord Nichol

Do principles lead to profit? For North 40 Cannabis, a small cannabis producer in northeastern Saskatchewan, the answer is yes.

Gord Nichol, owner and president of North 40, said his privately held company is profitable – an uncommon (and some would say exceptionally rare) feat in Canada’s burgeoning cannabis industry.

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The business also stands out in a sea of competitors by being largely family run, self-financed and focused successfully on premium-quality craft cannabis.

“Transparency, authenticity,” Nichol said when asked to describe his approach to business.

“When I got into this industry, every one of these damn companies was lying to everyone about everything. I thought, ‘All I need to do is tell the truth,’” he said.

Like any business, Nichol and his team had to overcome major hurdles.

The 57-year-old entrepreneur and his wife even mortgaged their home to finance the business.

And two years ago, North 40

The post Principles and profit: Q&A with North 40 Cannabis owner Gord Nichol appeared first on GrowCola.com.

Do principles lead to profit? For North 40 Cannabis, a small cannabis producer in northeastern Saskatchewan, the answer is yes…. Continue reading
The post Principles and profit: Q&A with North 40 Cannabis owner Gord Nichol appeared first on GrowCola.com.